BetKing: Another Giant Betting Company to Join the Kenyan Market

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BetKing, Gor Mahia

A Nigerian Betting firm is the latest entry to the Kenyan market. The betting platform is keen on taking the market by storm and has since replaced SportPesa as the Sponsors of Kenya’s main football leagues including KPL. In a deal signed yesterday 15th July 2020, Football Kenya Federation (FKF) announced the renaming of the Kenyan Premier League to BetKing Premier League.

Making the announcement at FKF headquarters in Nairobi, Nick Mwendwa stated that the new name came with a Ksh1.2 billion sponsorship deal with the Nigerian betting firm.

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The new deal will see Kenya’s football league fully sponsored for the next 5 years.

President Mwendwa stated that the details of the new deal would be read out during a press conference later in the day.

The FKF president also took to his social media account to share the good news, as he could not contain his joy over the sponsorship deal that serves as a major boost to the local football scene.

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Raha ni kama hii buda !! 1.2 Billion for 5 years Title sponsor peke yake. Nilisema nitarudi (happiness is a 5-year sponsorship deal worth Ksh1.2 billon. I told you I’d be back),” he tweeted.

Mwendwa put pen to paper on Wednesday midmorning at the federation’s headquarters,

The deal signed with a Nigerian betting firm will cover the top-tier league KPL, Women League and the lower-tier leagues.

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This comes at a time when the Kenyan Football League was brought to its knees after the exit of the previous sponsor, SportPesa.

AFC Leopards alias Ingwe may also have another reason to smile, after the club revealed ongoing talks with prominent businessman-cum-politician Zedekiah Kiprop Bundotich.

According to the club, Buzeki held lengthy discussions with club officials led by chairman Dr Dan Shikanda as they explored the possibility of working together.

The businessman conveyed his love for the club going on to reveal that he is a life-long Ingwe supporter.

“We have to stop talking and walk the talk. The Club can share the kind of engagement they would like to have with us and we can work out a mutually beneficial partnership,” Buzeki stated following the closed-door meeting.

A few weeks ago, another Betting company Betsafe also replaced SportPesa as the official Sponsors of both Gor Mahia FC and AFC Leopards.

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Though word has it that SportPesa might be on its way back to the country, the betting firm has done less to show their willingness to come back even after the scrapping of the 20% tax on stake by the state.

Football clubs around the country are currently preparing for the resumption of football league after a five-months break, as a result of the Covid-19 pandemic.

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